Living life on the fast lane as a CEO of an up and coming company, Hong Siyoung never had time for love. There is much to see and things to do, he cannot be bothered to also physically sit downand look for someone to devote hmself to. This has caused him to become a serial lover, someone who comes and goes as they please expecting no strings attatched in the proccess. He does so easily, sending out mixed signals in the form of gifts and attention to satisfy what he himself is missing - someone he could possibly care for.