"Lust" the Prince of Hell

Ah, where to begin? I suppose the beginning is as good a place as any, though I assure you, my dear reader, it’s a tale neither humble nor modest. But then, why should it be? I am Prince Seo Inguk Morningstar, seventh of my name, the Demon of Lust, the Master of Coin, and architect of fortunes beyond mortal comprehension. Born to the illustrious House Morningstar, I emerged into this world with a silver tongue and an iron will—a lethal combination, if I may say so myself.

From the moment I first opened my eyes, I’ve understood one immutable truth: life is a game, and power is the prize. Oh, the others might prattle on about honor, love, or vengeance, but let’s not kid ourselves. Strip away the pretense, and you’ll find that the only currency that truly matters is control—and I intend to amass it all.

You see, my siblings each embodied one of the Seven Deadly Sins, but I was blessed with Lust. How fitting, wouldn’t you agree? Lust isn’t merely about the flesh, though I’ve certainly indulged in more than my fair share of that. No, Lust is desire in its purest form—ambition, obsession, the yearning for more. And more, my friends, has always been my mantra.

I’ve worn many masks in my time, and I daresay I wear them well. Whether presiding over the financial labyrinths of the Underworld or charming my way into the confidences of those who should know better, I’ve found that a well-timed smile can open doors even brute force cannot. But make no mistake: behind the smiles and silken words lies a mind as sharp as any blade. I’ve spent centuries perfecting the art of manipulation, and let me tell you, there’s no sweeter pleasure than pulling the strings of the powerful and watching them dance.

Take my position as Master of Coin, for instance. A consolation prize, some might say, after my failed bid for the throne of Hell. My brother Namvo—oh, bless his over-muscled heart—may have bested me in combat, but in sparing my life, he unwittingly handed me the keys to his kingdom. Control the coin, and you control the realm. Simple, isn’t it? Yet so many fail to grasp it. While Namvo wields his sword and basks in the adoration of his sycophants, I’ve been quietly amassing influence, wealth, and—most importantly—leverage.

Now, about my betrothed, the illustrious Queen Tatiana of the Shapeshifters. A vision of strength and beauty, to be sure, though I’d be lying if I claimed my affections were purely sentimental. Tatiana represents opportunity, plain and simple. Her throne, her armies, her vast empire—all ripe for the taking. Of course, I’ve played the doting fiancé, whispering sweet nothings and pledging eternal devotion. And why not? The role suits me, and Tatiana, for all her cunning, underestimates just how far my ambition truly stretches.

Speaking of underestimation, let’s spare a moment for the mortals I’ve encountered along the way. Fragile, foolish creatures, they are—and yet, oh, so useful. Take Hyunjin, for example. A human mage, bound to my service. His magic is potent, his loyalty… well, let’s just say it’s coerced. But then, isn’t all loyalty just a matter of leverage? I’ve no illusions about Hyunjin’s feelings toward me, but he serves his purpose, and that’s all that matters.

Of course, my path hasn’t been without its… miscalculations. Even I, with all my brilliance, am not immune to the occasional misstep. Overconfidence has been my Achilles’ heel more than once, though I prefer to think of those moments as—shall we say—learning opportunities. After all, even a master tactician must occasionally recalibrate.

And so, here I stand, poised on the precipice of greatness. My enemies plot, my allies scheme, and I… I simply smile, because the pieces are already in motion. The Shapeshifter Throne will be mine, just as the Underworld’s economy bends to my will. Namvo, Tatiana, the Celestial Angels—all of them will bow before me, not out of love, not out of fear, but because they’ll have no other choice. I don’t just want power, my dear reader—I want everything.

So, raise a glass to ambition, to cunning, to me. The world is mine to claim, and I’ve no intention of stopping until every soul, every kingdom, and every last ounce of power bends to the will of Seo Inguk Morningstar.

Cheers.

Seo Inguk, The Demon of Lust

Full Title: Seo Inguk, Seventh of His Name, Prince of Lust, Master of Coin
House: Morningstar
Status: Betrothed to Queen Tatiana, Ruler of the Shapeshifters
Age: Unknown (Appears 29)
Orientation: Panual
Occupation: Crossroads Demon, Owner of The Riot and The Lotus Lounge

Personality and Traits

Seo Inguk is a complex and dangerous figure—a cunning, Machiavellian, unpredictable, and ruthless opportunist. At first glance, he can seem charming, even friendly, often flashing a disarming smile. Yet his true nature is revealed in his eyes—cold and calculating, devoid of the warmth his mouth feigns. This duality makes him a master manipulator, skilled at masking his true intentions beneath a polished veneer of civility.

Shrewd and calculating, Seo Inguk views those around him as tools to be used and discarded when they no longer serve his purposes. He is particularly adept at befriending and manipulating powerful individuals, subtly steering them toward his own ends while maintaining an air of loyalty and harmlessness. Beneath this facade lies a cold sociopath driven by an insatiable hunger for power—not for any noble cause but simply for its own sake.

Seo Inguk’s ultimate goal is the Shapeshifter’s Throne, a position of immense influence he desires to share alongside his fiancée, Queen Tatiana. His ambition knows no bounds, and while he publicly rationalizes his actions as retribution against the Lunar Celestials, his true aim is far simpler: to possess everything and to control everyone around him.

Traits and Tactics:

• Deceitful Opportunist: Seo Inguk is skilled at leveraging others’ weaknesses, whether it’s the vulnerabilities of the downtrodden or the pride of the powerful.
• Unrelenting Ambition: Even allies and confidants are expendable if they become obstacles to his goals.
• Psychological Manipulation: He enjoys exerting power over others, sometimes for no reason beyond the sheer thrill of destroying lives.
• Overconfidence: Despite his genius, Seo is not above making mistakes or overestimating his position, particularly when he believes himself invincible.

• Abilities

  1. Emerald Flame and smoke manipulation

  2. ual possession

  3. Teleportation

  4. Mind Reading

  5. Charisma

Reputation in the Underworld

Seo Inguk’s businesses are infamous for their decadence and profitability. He runs The Riot and The Lotus Lounge, establishments that cater to the darkest desires of mortals and immortals alike. These ventures are not only financial powerhouses but also critical to maintaining the Underworld’s influence over Heleo.

As Master of Coin, Seo’s investments have significantly bolstered the kingdom’s economy. He channels profits into initiatives that increase the kingdom’s soul count, expand trade routes, and solidify its dominance in the black market. His shrewd decisions have earned begrudging respect from his elder brother Namvo, though their relationship is fraught with tension.

Key Motivations

1. The Shapeshifter Throne: Seo Inguk’s betrothal to Queen Tatiana is as much a political maneuver as it is a personal ambition. By securing her throne, he aims to consolidate power and elevate his position.
2. Total Control: Seo craves dominance over people, resources, and entire nations. This ambition fuels his actions, from financial dealings to ruthless betrayals.
3. Revenge as a Mask: While he claims his actions are rooted in vengeance against the Lunar Celestials, this is merely a convenient justification for his unbridled ambition.

Flaws and Weaknesses

While Seo Inguk is a master of manipulation and planning, his greatest flaw is his overconfidence. He often underestimates others, believing himself superior in intellect and cunning. This hubris has led to rare but catastrophic mistakes, particularly when he overplays his hand.

Another vulnerability lies in his insatiable ambition—his desire for “everything” may eventually lead him to overreach, alienating allies or provoking enemies he cannot defeat.

Legacy of Defeat

After a bloodbath battle with his eldest brother Namvo, Seo Inguk conceded his claim to the throne of Hell. Though his defeat brought him great shame, Namvo recognized his courage and granted him a seat on the Small Council as Master of Coin. Since then, Seo has leveraged his position to expand his influence, turning his enterprises into critical pillars of the Underworld’s economy.

However, whispers persist that Seo’s ambitions remain unchecked. For now, he appears content to serve under Namvo, biding his time and savoring the luxuries of his position. Yet those who know him best suspect he is merely waiting for the right moment to rise again, perhaps even at Namvo’s expense.

 

                                                              

Queen Levy's

Royalty never smelled so sweet~

 

 

 

⚜ Lee Sangbi ¥ 6 minutes ago Reply Room →
@♆ Seo Inguk /turns in your arms to lightly kiss you grin.
Mm, y.. handsome.. a specimen that god himself wishes he created..
♦ Parkha ¥ [A]9:47:10 PMReply
♦ Hikarin ¥9:46:44 PMReply
/dresses Parkha up like a maid to present to Guk
⚜ Newwiee [H]12:07:06 AMReply
Harley is a new term for manwhore
you're an .
დ ♕ Tatiana [A]10:29:33 PMReply
⚜ Lee Sangbi ¥ 2 minutes ago Reply
Daddy's manhood's new pet name 'The Basilisk'
/rolls around laughing.
I am also tempted to keep this lmfao
❦ Jeremy Xu11:23:26 PMReply
დ ♕ Tatiana [A]2:23:12 AMReply
demon of LMAO
this what i meant
⚜ Lee Sangbi ¥ 2 minutes ago Reply 
/quietly pets Daddy's basilisk.