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#HAUSOFYOO
styling  —  couture  —  customs
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Haus of YOO.
headquarters
seoul
upcoming event
paris fw
styling & customs
open
01
clients
 
the YOO
collections
designs & stylings by yoo inhyuk
haute couture — spring/summer '23

Pictured above : Client Cardi B styled top to down in Look #30 from the YOO Spring/Summer 2023 Haute Couture Collection.
c
outure returns to the Haus of YOO as Paris Fashion Week has swung into full force with the latest Spring/Summer 2023 Haute Couture Collection showcased this weekend. Thirty looks in total were modelled following the theme of "Infernal Bodies" and featured an overall dark color scheme with a variety of intricate details, feathers, sequins, and dramatic silhouettes that have become stylistic staples of designer Yoo Inhyuk's couture collections over the years.


Some highlighted looks pictured above.

Many of YOO's star–studded clientele appeared at the Paris showcase, most notably Cardi B, Kylie Jenner, and Doja Cat who all were later styled in some of the collection's most praised complete looks using ostrich feathers, silk, diamonds, as well as thousands of Swarovski crystals.



#fashion week
17 – 22 jan 2023
ready to wear — spring/summer '23
Pictured above : Actress and singer Stefani Germanotta styled top to down in Look #14 from the YOO Spring/Summer 2023 Ready to Wear Collection.
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eady to Wear Spring/Summer 2023 has come early this year as designer Yoo Inhyuk proves the Korean fashion house remains a strong force to be reckoned with for the upcoming season. Ninety different looks with a slight avant garde influence were displayed in a special exclusive showcase along the streets of Hollywood Boulevard this Saturday.

Some highlighted looks pictured above.

Many celebrity friends and past clientele of the brand's designer made appearances modelling some looks on the Hollywood "catwalk", including Stefani Germanotta who later wore a complete tulle gown and Swarovski crystal embedded look from the collection to the UK red carpet premiere of her latest starring film.


#ready to wear ss23
05 dec 2022
highlights — season '22

Pictured above : Client Cardi B styled top to down in custom ruby–encrusted YOO gown for the 2022 Met Gala.
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ere are our top highlights from the 2022 year–round fashion season, showing off the best of the best designs and most iconic celebrity fashion moments across the globe featuring looks specially crafted only by Haus of YOO.

YOO was featured in three separate custom looks at the '22 Met Gala for frequent client, rapper Cardi B, actor Jared Leto, and the designer himself Yoo Inhyuk. Over $800,000 USD was spent alone on the ruby–encrusted gown, diamond body chain, and diamond corsetry seen across all three ensembles.





As expected of a Kpop fashion staple throughout the last decade, many YOO custom designs and collection looks from 2022 have been styled on idols as well as several other notable industry professionals for various events.




As Haus of YOO is now coming onto its 15th anniversary in 2023, let's take a look back at some of the brand's most beloved past styles and looks of the last decade featured on various 2nd and 3rd gen Korean artists.


#highlights '22
year round 2022
 
 
style
#hausofyoo
Designer Yoo Inhyuk's style for fashion has been famously known to prefer a dramatic whimsical flair with rich vibrant color schemes, dark contrasts, unique silhouettes, and high quality luxury materials.

With high fashion and haute couture, he loves to tell a story through avant garde styling or designing looks that bring imaginative visions to life. He's often been described as an out–of–this–world maximalist as he draws inspiration from various avenues including cinema, theatre, classic vintage, drag, science fiction and a.
When it comes to personal styling, although his keen eye for dramatics persists, he works closely with the client to learn who they are and what vision they have for a certain project so that their individualism is never lost. He takes your style, personality, and visions in mind then amplifies those values through bold sensational looks.
history
est. 2008
Haus of YOO is a fashion house founded in 2008 by stylist and designer CEO Yoo Inhyuk based in Seoul, South Korea.
The brand traces its roots back to the urban nightlife community of Seoul as well as their small LGBTQ+ circles in the mid 2000s. Inhyuk began styling club outfits and luxury thrifted looks on a dime for local clients. Meanwhile he got his start with designing by creating intricate costumes for local drag stars and replicating the fashions of famous celebrities with a dramatic edge.
By 2008, Haus of YOO was officially founded and debuted their first Fall/Winter Ready to Wear Collection that same year. Although YOO had garnered a loyal following amongst Korean urbanites, the brand did not go international until Inhyuk released the first Haute Couture Collection in 2010. The collection's vibrant, dramatic, and chic looks turned heads of celebrities and fellow high fashion designers alike.
Soon he was styling and designing for the stars as well as finding the brand in fierce competition against other iconic fashion houses across the world. Within South Korea, YOO became synonymous with several 2nd and 3rd gen Kpop artists throughout the 2010s as the go–to stylist for companies aiming to present their idols in awe–striking fashions.
Now Haus of YOO continues onward into the new decade, releasing dreamy high fashion collections with global prestige as the brand celebrates their 15th anniversary since its founding.
 
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ambassadors
Haus of YOO does not currently have any brand ambassadors. If you are interested in negotiating an ambassador deal with YOO, please contact CEO Yoo Inhyuk in PM.
clientele
Inhyuk is currently available to hire for personal styling, custom design orders, and project consultations. Please contact in PM to discuss any business ventures.
consultations
styling
custom orders
Description

— name: yoo inhyuk
— age: july 7th 1989 (33)
— orientation: panual
— occupation: stylist & designer
— company: n/a, freelance
— talents: styling, fashion design, sewing, management
— bio: as a child inhyuk fell in love with the vibrant colorful world of fashion and against his family's disapproval, he secretly took up the craft of designing and sewing extravagant fashions that brought his artistic visions to life. eventually he dropped out of school, was disowned by his parents for shamelessly pursuing the arts, and lived in his car while building his brand Haus of YOO from the ground up. his styles slowly garnered attention within the night life scenes of clubs, eventually being hired as a famous celebrity's personal stylist which bolstered his name from a nobody to a rising force to be reckoned with. after fifteen years in the industry building up the brand, his status as a stylist for the stars as well as a high fashion designer coined by fans and media alike as "the thierry mugler of korea" has earned him immense success. however he hides a closet of dark secrets, having ties to the mafia from the early days of his career when they used his brand for money laundering as well as arranged for his fashion rival to be assassinated after discovering the other had stolen inhyuk's designs.