Cherish Records became the company it is today after Kyong Haeyoung had left her previous company due to many arguments, mistrust, lack of promotions and other different things that went down there. Haeyoung grew tired so she decided to build up her own company and hired former idols as coaches, producers and other staff members under the label. She wanted to create a place where people feel comfortable and debut artists that suits the image of the group as a whole. After months of just accepting trainees and debuting just a number of soloists, the company debuted a co ed group called national treasure via survival show. The group was a hit a gained popularity thanks to their visuals and talent in many areas. the group became the face of cherish records and the group soon went on a year long world wide tour. Thanks to this group, the company became the company that everyone wanted to join either as a trainee or as a staff member.
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