You may choose one of these two companies or to be independent. Please refer to the occupations page to see what the occupation allows and join the appropriate company.
PLEASE NOTE THAT ALL CONTACT INFO IS FAKE!
First established in 1990, the company was one of the pioneers of the K-Pop industry. Now one of the biggest corporations in the world, Nova Lux continues to be at the forefront of the K-Pop world. Ever innovative in their concepts and work, they have set a reputation for themselves as both a company and those signed under them as the biggest and best at what they do. Those signed with them find themselves with international fame and recognition. Many of their roster go on to become household names in their respective fields of the industry.
- Founded: 03 April 1990.
- Headquarters: 567-9 Sinsa-dong, Gangnam-gu, Seoul, South Korea
- Number: +82 02-462-8023
- Email: [email protected]
- Site: luxnation.com
- Genres: Asian Pop, Pop, R&B, EDM, Hip-Hop,
Rock, and more - Strengths: International fame and recognition, high production quality and budget, known for their visuals and stage presence, accepting and encouraging of international artists and trainees.
- Weaknesses: Long and rigorous training, moderate and inconsistent creative freedom for groups
- Company Fame: High
- Collective Name: Lux Nation
Canonically, training lengths are 2-8 years on average but may be longer. The company prefers for their trainees to start at a young age, typically starting between 8-10 years of age. The average youngest age of a group at debut has been 19. The company is always looking for trainees and regularly hosts a survival show program.
The company currently has the following subsidiaries:
— Crux: houses X.MPIRE and boy group trainees
— Cygnus: houses PANDØRA and girl group
trainees
— Lyra Muzik: houses ReNu, PRIZM, soloists, and soloist and band trainees
— Antares X: houses models, actors and actor trainees
— Pyxis: houses athletes, DJs, and influencers*More subsidiaries may be added over time*
•.*★ important。 Note that all those signed under the company will have the same symbol regardless of which subsidiary they are under. Below is a quick timeline of the company history for reference.
- 1990: Established as Phoenix Records
- 1996: Rebranded to Nova Lux Entertainment
- 2000: HERA Debut (4 member girl group)
- 2002: GEMZ Debut (3 member girl group)
- 2003: Starstruck Season 1
- 2007: KINGZ Debut (5 member boy group)
- 2008: GEMZ Disband
- 2010: HERA Disband
- 2011: KINGZ Disband
- 2012: Became Nova Lux Corp and established subsidiaries for artists
- 2013: Starstruck Season 2
- 2014: X.MPIRE Debut
- 2016: PANDØRA Debut
- 2018: ReNu Debut
- 2020: PRIZM Debut
- 2021: Starstruck Season 3
- 2024: Starstruck Season 4
What began in 2016 as a humble basement studio in Bangkok, Thailand has now transformed into the renowned Studio Danz - a premiere destination for dancers and choreographers alike with its solid foundation of trend-setting contemporary dance style that is established as a leading force in the industry. Through means to launch itself as a global brand, from its existing branches in Asia, its newest location is in the heart of Seoul, South Korea that occupies two state-of-the-art facilities. As a dance complex, Studio Danz welcomes everyone all walks of life, providing a nurturing environment to explore their artistry among a vibrant community of equally passionate mentors and peers.
- Founded: 18 February 2016.
- Headquarters: 33 Jandari-ro 13-gil, Mapo-gu,
Seoul, South Korea - Company Fame: High
- Collective Name: Danzers
Dancers are currently provided a wide selection of regular classes to choose from, such as:
— Contemporary
— Hip Hop
— Jazz (Funk)
— Urban Dance
— Ballet
— Heels
*Subject to availability, more may be added by popular demand.*
•.*★ important。 All dancers are required to list their major dance focus, alongside one minor to allow for better in-house allocation of scheduled positions, classes, and more. Please approach CEO Leilani Dairoenkul for any concerns by all means necessary.
Studio Danz offers a diverse range of programs for dancers, extending beyond regular classes. These include professional training, annual showcases, outreach and community dance programs. Additionally, participation is encouraged in a variety of series notable within the online community such as Off The Floor (OTF), Just Danz, and more. These initiatives are designed to foster connection and personal growth with the highest level of service and instruction.
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